DigiPro Media

Are you trippin’ over your TripAdvisor Reviews?


  • July 23, 2019
  • /   Ravin Floyd Nettles
  • /   Do More Mondays
images of friends at a party
It’s time to plan your annual friends' trip. After much debate whether to vacation either to the mountains or beaches, you finally settle and agree to visit a place no one has been before. Austin, Texas.  

You’ve heard people talk about how it’s a funky town with tons to do but without an easily accessible beach to soak up some sun what are you and your friends supposed to do to entertain yourselves during the week?

So, you pull out your cellphone and Google, “Things to do in Austin, Texas.” And with millions of results that get pulled up in seconds TripAdvisor, a website name that you recognize and have used before, headlines the “The Best 15 things to do in Austin, Texas.” You click.  

You scroll looking for something that will entertain everyone. Reading reviews based on other experiences. Judging and planning your trip based on other critiques of the area. These reviews and ratings influence your trip.  

TripAdvisor is essentially a guestbook, a place where people document their experiences for the benefit of business owners and future guests. Since this is a virtual guestbook, where contributors exchange advice, photos/videos, memories and complaints about their vacations long after they have resumed their normal lives, it’s important that you not only engage but welcome the feedback 

Believe it or not, in this digitally driven world, many hospitality businesses do not collect guest reviews on sites, like TripAdvisor. Sometimes they are concerned about any negative feedback or frankly, they just don’t have the time.  

Think about your situation, before you book a new place you might ask your friends or family for the recommendations. If you’re curious, you might even ask your social networks for recommendations. Reviews and ratings can provide a strong value for the hospitality business. 

According to TripAdvisor, the website "currently averages 390 million monthly unique visitors and has amassed 435 million reviews and opinions covering close to 7 million accommodations, restaurants, and attractions."

"More than 280 traveler reviews and opinions are submitted to the site every minute. The TripAdvisor apps have been downloaded 370 million times. As for inventory, more than 10 thousand businesses are added to its website and app every week."

These are real people looking to engage in real conversation about your business. The popular website's traffic can greatly help the exposure of your business. 

DigiPro Media is an authenticated provider for TripAdvisor integration. Businesses that have a TripAdvisor profile can easily pull in ratings and links to your profile so your customers can see them right on your website.  

Now is the time to manage your business's reputation and DigiPro Media’s platform features can help!